Veterans face higher rates of certain cancers—such as lung cancer—due to repeated and prolonged negative environmental exposures. As of 2020, compared to 11% of the general population, 16% of veterans are diagnosed with cancer. Our clients at Merck asked us to help bring awareness to veteran-specific cancers through a series of lightly branded and unbranded materials in various print and digital formats.

The look/feel was custom designed for this project from the ground-up. Particular attention was given to the use and creation of infographics.