Living with COPD is hard. NUCALA cuts through the noise and provides easy treatment with the once-monthly Autoinjector for COPD. The “Let’s Get To It” is an upbeat campaign that is unapologetically candid, direct, and doesn’t sugarcoat frustrations of the disease.

I collaborated directly with senior creative leadership on this very large production to bring the newly-approved COPD indication into the “Let’s Get To It” universe from all parts including initial concept development, storyboards, casting, location scouting, wardrobe, shot list development, client reviews, and all the legal rounds in between. When it came time for the shoot, I worked live on-set in Toronto as director of photography stills and oversaw retouching and client delivery.