Sometimes there’s more to asthma than how it seems on the surface—if symptoms and triggers are persistent and uncontrolled, it could be severe eosinophilic asthma (SEA). Once-monthly NUCALA targets and reduces the source of this inflammation, eosinophils, and gives SEA patients the relief of fewer flare-ups and more control.

Angie is a real NUCALA patient with SEA. In order to better reach younger audiences and other asthma patients like Angie, I worked with my creative parter to come up with a series of social videos designed to look function like user-generated content by following a set of evergreen social formulas: numbered lists, unboxing videos, story time, and "what’s in my bag” commentary.

Fun fact: This was my first time traveling to participate on-location for a shoot. Building on my previous shoot experience with the TRELEGY patient testimonials, my main role on-set of the Angie videos was to direct photography, select stills, and oversee retouching of final selects.